8.04am. That’s when the confirmation email came in from the Apple Store, regarding my order for an Apple Watch. The product that was announced last September and then the details filled out earlier this year and went on sale on Friday morning. All of that lead to the point where I’d already decided that I was going to buy an Apple Watch, but had’t decided which one. That’s the power of a properly orchestrated product launch. With my order placed and...Continue Reading »
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